4900 Gallery

A product demonstration and gallery space allowing clients to experience the full Swiftrooms range — Cor Vision 4600, Cor Vision Plus and TP52 curtain wall — in a real architectural context at full working scale before committing to their project specification.

Translating product specifications from a brochure or digital catalogue into a client's imagination is the primary challenge in luxury glazing sales. The brief was to create a space where clients could physically experience scale, operation, materials and light before making a specification decision.

The gallery was configured with Cor Vision 4600 and Cor Vision Plus systems installed at full scale in working condition. A TP52 curtain wall panel section was built as a freestanding installation. Each system can be operated by clients during their visit, with natural light introduced through overhead rooflights to demonstrate glazing performance under real conditions.

The 4900 Gallery is now the primary tool in the Swiftrooms sales process. It hosted over 200 client visits in its first year of operation. Client feedback consistently identifies the showroom experience as the decisive factor in specification decisions.